The Background
If you ask a golfer what hitting a shot 'flush' feels like, it will likely yield a simple response: it feels good. That 'feel-good' is at the core of everything we do at Flush; it's embedded in our name and woven into our DNA.
The brand was founded in 2020 by two friends, bonded by their love for the beautiful game of golf. Flush began its journey as a response to the evolution of the modern game, and the increased demand from players wanting a sportier alternative to traditional golfwear. Flush Golf is, and always has been, dedicated to creating a sports brand centred entirely around golf—designed for golfers, by golfers.
THE MOTIVE
In recent years, the landscape of golf has evolved, and with it, public perceptions have shifted. The stuffy old boys' clubs and their even more outdated rules are becoming a thing of the past. Nowadays, fitness has become a central aspect of the sport, and for the first time, golfers are recognized as athletes. In response to this change, Flush has set out to offer golfers a more athletic alternative to traditional golf attire. We are a pure golf brand dedicated to designing clothes that meet the demands of the modern game, styled for a new generation of golfers.
THE PROCESS
We knew that adding more clothing to an already saturated market meant we had a responsibility to make Flush as sustainable as possible. It took us nearly 18 months to establish a network of ethical manufacturing partners and to develop our first collection of eco-conscious products. Our products underwent rigorous testing not only to boast significant green appeal but also to meet the demands of the modern game.
While we can't completely offset the impact our clothing has on the planet, we strive to make Flush as kind to it as we can. Whether it's through our use of recycled fabrics, choosing recyclable and compostable packaging, or our partnership with the One Tree Planted initiative, we are committed to doing our part.
